# Book Notes: Madison Avenue Makeover By Michael Farmer #readingstatus/read Kindle Highlights: [[Highlights - Madison Avenue Makeover]] | Legend | |:--------------------------------------------------:| | *text in italics are my thoughts/reflections* | | normal text like this are notes as I read the book | --- ## Summary ### One Sentence Summary The book captures the transformation process of an agency called Huge as it goes from a service-based business model to a product-based one ### 3 Key Ideas 1. The service-based model of agencies has been unsustainable because the incentive mechanisms are not aligned and clients have been in control of the pricing model 2. Pivoting from a service-model to a product-model allows for 3. ### 3 Frameworks 1. 2. 3. ### Where & How To Implement in Life ### Topics to Explore Next - [ ] - [ ] - [ ] ## Memorable Stuff ### Best Quotes ### Memorable Anecdotes ### Unexpected Intersections ## Thoughts ## Books Mentioned - [[Cultish - The Language of Fanaticism by Amanda Montell]] - [[The Structure of Scientific Revolutions by Thomas S. Kuhn]] - [[Madison Avenue Manslaughter by Michael Farmer]] ## Post-Read Admin (remove this section when done) - [ ] Does this book make it into [[Preparatory Reading Lists]] ? - [ ] Is there anyone you should recommend this book to now? - Possibly because of a present challenge/interest --- Date Created: [[ 2023-08-27 |27th August 2023 ]] related: