# How I Actually Write A Strategy Document by Alex M H Smith Source: [LinkedIn - Alex M H Smith](https://www.linkedin.com/posts/alex-m-h-smith-26182816_how-i-actually-write-a-strategy-document-activity-7095318304512204800-QIdv?utm_source=share&utm_medium=member_desktop) Alex provides a pretty effective framework to approach writing a strategy document that consists of 4 parts: 1. **The Strategy Argument** - Explain one's read of the situation - The status quo - Observations of the current situation - Why this is not optimal - The reason this needs to change - What's your belief? - What we believe how things should be / what we want it to be - What's your proposed solution - What we're going to do based on our beliefs that will improve the status quo/problem 2. **The Strategy Statement** - Should be a single sentence that is - Unambigous - Practical - Usable 3. **The Implications** - Represents the actions that need to be taken - The goal is to outline the changes necessary to reposition the company/group/product/etc to where it is *obviously* delivering the strategy - "*Obviously*" should mean that an outside observer could describe the strategy by simply observing what we're doing - This identification of sets of actions should be broken down into sections for each part of the business - Product, Brand, Engineering, Marketing, etc 4. **The execution Flow** - To make it actionable and easy to stay on track, the sequence of events and prioritization tasks should be made clear for everyone ![[How I Actually Write A Strategy Document - Alex M H Smith.pdf]] --- Date Created: [[ 2023-08-12 |12th August 2023 ]] related: